With the Boryeong Mud Festival, Korea’s premier global festival, approaching the 70 days ahead, Boryeong City has promoted seven things that will change this year.
First, mud experience zone contents and facilities for shortening waiting time are improved. Boryeong Mud Festival will avoid the one-to-one game method and create a large-scale beach slide to eliminate crowded sites.
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Secondly, Boryeong Mud Festival will create a ‘Mud Night Stand’ to promote nighttime performances that are hotter than the day, and to increase its self-sufficiency. Boryeong Mud Festival will diversify its profit structure through the opening of the company’s public relations center, and giving out gift certificates (2,000 won).
Mud Street, a street-style mud experience that uses car-free streets to expand killer content, and Mud Bump-up Zone, which can be used to overturn a mudroot system,
Moreover, the kids zone, which has been operated for preschoolers and lower grades kids, is improved into a family zone. It is composed of various programs for family visitors. The large tents and floor washing mats for tea are installed. Maximizing the utilization rate of the family zone, which is somewhat less utilized.
In consideration of holding the pre-holiday festivals, the Mud Kids Camp, which is a paid-for type camp for children, will be established to provide a program for students to explore the mud, the tidal-flat experience, and sightseeing spots in Boryeong.
In addition, Boryeong Mud Festival will organize the EXPO promotional hall for the success of the MUD EXPO, which aims to host the coming 2022, and will also hold various seminars on the mud city exchange to make various efforts for the industrialization of MUD. Furthermore, they plan to operate a duty free shop so that foreign tourists can buy Boryeong Mud cosmetics cheaply.
Lastly, Boryeong Mud Festival plans to introduce various marine leisure activities such as introducing 6 kinds of marine adventure program which was popular as the experience event of the 12th National Marine Sports Festival last year and fly board performance, so that people can enjoy leisure activities.
In addition, due to the popularity of the first mud tram introduced last year, Mud mini-bus was introduced, and the festival visitors were selected for the self-photo contest and the K-POP concert support project of the Korea Tourism Organization for two consecutive years.
Lee Seon-gyu, Director of Tourism, said, “For the time being, Boryeong Mud Festival has always tried to change with pride that it is Korea’s leading global festival, and now it has grown enough to lead the third wave of Korean culture through culture and tourism. We will do our best to prepare the festivals so that we can achieve various programs that fit the eyes of the people and the sustainable growth of the mud industry. “
The 21st Boryeong Mud Festival, hosted by Boryeong City and Boryeong Festival Tourism Foundation, will be held in Daecheon beach and in the city from July 13 to 22 within 6 categories and 57 programs.
