The number of global fans of “hallyu,” or the Korean Wave, has exceeded 89 million in 113 countries, a government-affiliated foundation said Thursday. The Korea Foundation’s global hallyu data from 2018 revealed that there are an estimated 89.19 million fans of Korean culture around the world, a 22 percent increase from 2017’s estimated 73.12 million...Read More
South Korea has stepped up its efforts to upgrade “hallyu,” or the Korean wave, beyond K-pop and K-dramas, by promoting its traditional music and indigenous musicals abroad. The move is aimed at providing a new impetus for hallyu growth and increasing the number of inbound travelers by appealing to a wider tourist base abroad. The...Read More
