“Only grandpas watched this good thing…” “K-ssireum is following in K-pop’s footsteps.” “The next (big) Korean cultural content after BTS is Sand Pit Boys!” These comments are about a video clip on YouTube of the final match of a national ssireum (traditional wrestling) tournament held in August 2018 in Gimcheon, Gyeongsangbuk-do Province. The video garnered...Read More