South Korea is globally renowned for its passion for cosmetics and beauty
Try it yourself trendy KPOP IDOL style makeup!
Be like Korean top female celebrities today.
Why has Korea spurred such a worldwide beauty phenomenon?
For thousands of years, the fashion-conscious have used make-up to get their look just right and keep up with fast-moving trends. Now, the global beauty industry is experiencing a revolution driven by South Korea. Say hello to K-beauty.
Many Korean celebrities and pop stars, including the seven-member boy band BTS, are known for their signature looks. The fascination with Korean cosmetics is due to how innovative they are, says Marie Claire’s digital beauty editor Katie Thomas.
South Korea’s beauty industry is typically about 10-12 years ahead of the rest of the world, she says.
“It’s not that there’s been a big boom, we’re just catching up with them essentially, [helped by] the expansion of Instagram and beauty blogging.”
South Korea is globally renowned for its passion for cosmetics and beauty. Despite being one of the world’s biggest markets for makeup, Koreans seem to have a very different approach to styling.
KPOP IDOL makeup appears to trend towards softening and smoothing facial contours (creating a more consistent, rounder look).
Applying just enough makeup to the eyes and mouth to accent them. In short, the Korean makeup trend emphasizes the subtle accentuation of one’s natural assets, and makeup is less noticeable.
Room 219, 2nd floor of 81 Doosan Weave Pavilion, Sambong-ro, Jongno-gu, Seoul (building next to the “Shilla Stay”)
Korean style of makeup appears to trend towards softening and smoothing facial contours (creating a more consistent, rounder look). Applying just enough makeup to the eyes and mouth to accent them. In short, the Korean makeup trend emphasizes subtle accentuation of one’s natural assets, and makeup is less noticeable.
