Have you ever hear of the area named “Ikseondong” in Seoul? Ikseondong has been really popular among young Koreans for several years now. That place is known for a “newtro” area, where old Korean-style buildings and modern buildings co-exist. “Newtro” means a popular trend that has been sweeping throughout South Korea, specified by a reinterpretation of vintage and retro styles. Seen throughout style, interiors, and food, Newtro might be analyzed as Korea’s own variation of hipster culture. Using the old trend of their moms’ and dads’ generation, Korean youngsters are discovering and reinterpreting a vintage culture. Like most of the areas which rapidly gaining popularity in Seoul, there are many restaurants and cafes that have only recently opened in Ikseondong. It will be hard for foreign tourists to tell which place is delicious in Ikseondong because most of the places look quite similar. Personally, I have seen so many restaurants in Ikseondong that serve not that tasty, yet needlessly expensive foods. I would like to introduce you to some restaurants in Ikseondong that are actually popular among local Koreans.

Ojugine
156, Ikseon-dong, Jongno-gu, Seoul
Business Hours: 11:30 – 22:00(Sunday Off)
Break Time: 15:00 – 16:00(Weekdays)